May 19, 2025
One article of clothing is enough to take the Internet by storm. Some pieces just hit us differently, whether it’s because of the fit, colour, or trend. What makes fashion so popular? With Unpacking the Appeal, we will look at the clothes that are most popular on the Internet and find out what makes them so appealing. Plus, we’ll give you more details about shopping and style, as well as the latest trends.
Rarely does a single handbag stand out in a sea full of different styles and silhouettes. Le Roseau, however, is not your average handbag. It’s an original Longchamp design that combines a softly structured bag with a sporty metallic closure. Longchamp is known for its elegant (and functional) nylon totes, which Kate Middleton loves. Le Roseau, with its innately ’90s style, has drawn in a much larger base of cool girls and celebrities alike. We explore the appeal of this essential for it-girls, including the stars that have worn it and our favourite styling techniques.
The Trend
Le Roseau, launched in 1993 by Longchamp, is one of the most iconic bags. This style has stood the test of time. Structured but not too boxy, it has a soft-around-the-edges look that contrasts the precise design lines found in concurrently trending east-west bags. Longchamp, to its credit, does pay homage to this retro style with its own Le Roseau version. Each Le Roseau is closed with a metal bauble, which adds an unexpected touch of sporty preppiness.
Suki Waterhouse is a Le Roseau devotee: we’ve seen her with the mint-blue version more than once. The Memory of a Sparklemuffin star’s gossamer style, inspired by the ’70s, contrasts in a posh manner with the bag structure. Zoe Saldana, who just won the Oscar for Best Supporting Actress, has been wearing Longchamp bags for many years. She recently had a fling with their Le Roseau bag. You’ll also see this bag on other websites and the streets of New York Fashion Week. Tayshia Adams is a great example.
Le Roseau is a bag that’s hard to pin down. Its timeless appeal and price make it a worthy investment. It has slowly gained momentum alongside the rise in quiet luxury aesthetics.
The Appeal
You have a variety of choices when it comes to the Longchamp silhouette. Le Roseau S is a Longchamp icon large enough to carry your daily essentials but not so big as to make you feel weighed down by a laptop. It is a stylish bag with surprisingly spacious interiors.
Le Roseau XS, a miniature handbag with proportional hardware, is delightfully playful. It’s especially fun in vibrant colours or gingham patterns. Le Roseau buckets and totes offer a compromise between modern style and everyday practicality.
If you love this style but don’t want to spend this much money, shop for similar styles. The bag’s unique design features (such as the T-shaped top closing) provide us with a blueprint for nailing that perfect mix of elegance and convenience.
How to Style
Le Roseau’s simplicity and timeless design make it a versatile piece that can be worn with many different outfits. Play up the contrast by wearing tailored dark denim with a semi-sheer knit turtleneck, or embrace its inherent boarding-school preppiness in a collared shirt (as Kendall Jenner did below, as part of a brand campaign). The bag is simple, so a skirt with a lot of patterns or a maximalist style will create contrasting beauty.
Le Roseau by Longchamp is a modern masterpiece. Us, too. You can take inspiration from the core style of the French brand, whether it’s the style or any other standout option that runs in the same circles.
0 Comments