May 19, 2025
Baby, don’t be blue. You can wear baby blue, though. It’s the cutest shade, and you can find many ways to style it.
You’re not the only one who has noticed baby blue everywhere lately. You’re not the only one who’s been consuming too many Sabrina Carpenter videos. It’s not just on her. Madison Beer recently wore a baby-blue dress in honour of Billboard 2025 Women in Music. Dua Lipa’s and Jennie’s “Handlebars”, their new music video, was positively bursting with colour. Emma Chamberlain, who wore it for Byrdie’s latest digital issue and on her nails, also wore it in Addison Rae tights.
Learn everything you need about the icy shades that are taking over the market as temperatures rise, plus some tips on buying them yourself.
Trends are a good way to keep up with the times.
If you walk into an Aritzia store or browse through Skims, you’ll find baby blues in all shapes, sizes, and styles. These brands have named their shades Dayflower, Glimmer or Dew (Aritzia), and Zen (Skims). Abercrombie chose a “light blue,” while Free People selected “Larkspur.”
Why are we so into it? Sabrina Carpenter is definitely a part of all this. It fits in with our love for all things wellness.
Although it may be jarring, putting your face in an ice bath stimulates the nervous system. Sofie Pavitt, a celebrity facialist, told Byrdie she uses skin icing in her practice to “calm irritation, reduce inflammation and increase circulation.“ You may feel the same benefits if you wear your favourite ice-blue cardigan or look at your pale toes. Do you think it is at least a little bit?
The Inspiration
If you’re looking for a new colour trend, another great place to start is the wedding scene. Azazie has introduced “Ice”, a new shade to its collection of bridesmaid dresses.
Daniel Sanchez, the creative director of the brand, tells Byrdie that “we’re seeing a resurgence in ’90s nostalgia, as well as a return to classic princess fairytales–think Cinderella ballgowns, Ariel’s sea-inspired hues, or Princess Aurora’s pastels.“ This luminous, fresh shade was introduced in response to the increasing demand for pastels that are brighter and more ethereal. Ice is a more modern, crisper shade that’s both timeless and contemporary compared to the dustier shades of blue that were popular in the past three years.
Baby blue also brings to mind soft blankets and clear skies. The shade is a hint of creativity and the ability to use your voice. Blue is the colour of the throat chakra. If you are not wearing the shade, but this all rings true… could you be giving it away? There are other ways you can incorporate it into your daily life.
Baby Blue: How to wear it
Julia Dobkine, a colour analyst, recently discussed her opinion on this “delicate and dreamy shade“.” She says that if styled correctly, it can be worn by anyone who prefers a warm, cool, or neutral colour palette.
There’s a baby blue for everyone, whether you prefer the cool elegance of True Winter or the vibrant warmth of True Spring. She explained this in an Instagram post. The right tone should enhance your features, not wash them out. Finding the perfect colour is important!
If you’re not feeling as bold as Megan Fox, who has denim-blue-colored hair, then a simple application of Glossier Skywash Pool can help. Scroll down to see some of our favourites in the baby blue realm, including accessories, clothing, and beauty products.
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